Every year, Edelman conducts a worldwide survey on trust in the economy and society and publishes the results online in the Edelman Trust Barometer.
It features reports with different focuses. As an example, let’s have a look (in global summary) at the question of whom people trust. A sad result for government officials – and for CEOs.
Likewise, the question of what contributes to the creation of trust results in differentiated statements.
As a whole, this is a really exciting read, and it is available in different languages. I recommend that you set the filter so as to get the country- and industry-specific results that are of interest to you.